As ever with the fashion weeks of London, Paris and Milan the events, celebrity-filled parties and catwalks tend to play host to the most forward thinking and perhaps sometimes the most outrageous trends that will grace the world for the following season. Milan Fashion Week 2018, which will be holding its closing shows today, was no different.
Fashion house veteran Dolce & Gabbana took Milan to new heights on Sunday after pleading with the 600-strong audience to turn off all WIFI and hotspots, delaying the catwalk for nearly 40 minutes.
According to reports from online publication Fashionista as the lights dimmed what followed instead of the conventional models were seven drones carrying the new Fall/Winter collection jewel-encrusted handbags down the catwalk.
You just have to watch this video! Dolce & Gabbana replaces models with drones for Fall 2018 https://t.co/qW6eg0kYBC #DolceGabbana #MilanFashionWeek #MFW #drones #handbags #fashion #fashionblogger #fashionvideo #models #Catwalk #luxurylifestyle #technology
— GVS London (@gvslondon) February 25, 2018
Although Fashionista suggests that the surprise use of drones resembled angelic-esque figures in a show running with the theme ‘Fashion Devotion’ the rest of the catwalk resorted back to a more ‘traditional’ use of models to wear the new season outfits.
The Dolce & Gabbana show follows the ever-growing trend of using drones for humanised tasks and reducing the demand for the workforce. It was back in 2013 when Amazon began testing the use of drones for delivering orders , just this year we saw India’s West Central Railways announce the aim of using drones for relief and rescue purposes and China already has drones that can even recognise your face. In light of this drone filled catwalk it appears that rather than relying on technology to further fashion, technology has now even made the case to become fashion itself.
Though of course this is not the first of the futuristic-inspired catwalk shows, after all it was only last year that Vivienne Westwood announced that her next men’s collection would come only in digital form, it certainly brings into question the ever-evolving relationship between technology and the fashion world. Tyler McCall’s comments on social media regarding this month’s out-there catwalk show are quick to remind us that, “no one is safe from being made obsolete by technology”.